How to make money from a newsletter: beehiiv's 4 ways

Newsletter revenue isn't one thing. beehiiv gives four streams — ad network, boosts, paid subscriptions and sponsorships — with a 0% cut on subscriptions. Here's how and when each kicks in.

Written by: Can GirginJune 18, 20265 min readBEEHIIV

When people say “monetize a newsletter,” most think only of paid subscriptions. The real power is running several streams at once. That's what sets beehiiv apart: four revenue streams in one platform — and it takes no cut on subscriptions.

Everything below comes from beehiiv's own pages; all sourced. I'm a beehiiv affiliate — but the streams here are the platform's real features, not hype.

beehiiv's four revenue streams
StreamHow it worksWhen
Ad networkThe platform matches you with advertisersFrom ~1,000 subs
BoostsOther newsletters pay you per subscriber ($1-3)Scale plan
Paid subscriptionsReaders subscribe — 0% cutScale plan
SponsorshipsDirect sponsor dealsAnytime
Streams like the ad network and paid subscriptions unlock from the Scale plan. Source: beehiiv.

The real difference: 0% cut

beehiiv takes no commission on your paid subscriptions; what you earn stays yours. For comparison: Substack takes 10% of the same revenue. As you scale, that gap turns into real money — and beehiiv's flat monthly fee (Scale $49) works out cheaper than a percentage cut in most scenarios.

A newsletter tied to one revenue stream is fragile. Run four at once and it becomes a business model.

Where to start

Grow the audience first: the free plan runs up to 2,500 subscribers, and growth tools like the referral program and recommendations are already on. Past ~1,000 subscribers the ad network starts producing meaningful income; for paid subscriptions and boosts you move to Scale. So growth first, money second — in that order.

START MONETIZING

Grow first — free, up to 2,500 subscribers.

Open your beehiiv account through my link, start with the growth tools; when you're ready, open all four revenue streams at a 0% cut.