Both are strong email platforms for creators, but built for different minds. beehiiv focuses on growing a newsletter like a business and monetizing it; Kit (formerly ConvertKit) on mastering email sequences and automation. Short answer: beehiiv if revenue and growth are the priority, Kit if advanced automation is.
The details below come from both platforms' own pages and independent comparisons; all sourced. I'm a beehiiv affiliate, but I name clearly where Kit is strong too.
When Kit is the better pick
Let's be fair: on email automation Kit (rebranded from ConvertKit in 2024) is among the best in class. Its advanced automation builder, conditional sequences and “email operating system for creators” approach are strong. Its free plan runs up to 10,000 subscribers (with limited automation). If complex email flows, product funnels and sequences sit at the center of your work, Kit is the right home.
When beehiiv wins
beehiiv's edge is monetization and growth: four revenue streams — ad network, boosts, paid subscriptions and sponsorships — with a 0% cut on subscriptions. Add built-in growth tools (referral program, recommendations network). If you're building the newsletter as a revenue business, want to monetize across multiple channels and grow organically, beehiiv is the more complete pick.
| beehiiv | Kit | |
|---|---|---|
| Monetization | 4 streams, 0% cut | Limited |
| Free subscribers | 2,500 | 10,000 |
| Automation | Good | Best in class |
| Strongest at | Revenue + growth | Automation + sequences |
If revenue and growth are the priority: beehiiv.
Start free through my link — up to 2,500 subscribers, four revenue streams at a 0% cut. At no extra cost to you.