Links are really a measurement tool: they tell you which content and which campaign actually works — if you track them. Most people shorten with Bitly and stop there. Dub does something different: it follows the path from first click to final sale.
To be clear: I'm a Dub affiliate — and I already track the links on this site with Dub, so it's a tool I use daily. Every number below comes from Dub's own pages; all sourced.
How is it different from Bitly?
Bitly is a link shortener; Dub is an attribution platform. The difference: Dub ties a click to a lead and a lead to a sale (event-based tracking), shows customer lifetime value, manages affiliate/partner programs, and does all of it in an API-first, developer-friendly way. The common refrain from users: Bitly feels “bloated and dated,” Dub feels “clean and it just works.”
| Plan | Price | Highlights |
|---|---|---|
| Free | $0 | 25 links/mo, 1,000 events, API, QR |
| Pro | $25/mo | 1,000 links, 50,000 events, 1-year retention |
| Business | $75/mo | Conversion tracking, webhooks, Dub Partners |
One note: the affiliate system behind this very page runs on Dub Partners too — companies like Framer manage partner payouts through Dub. So you can use Dub both to measure your links and to run your own affiliate program.
Start tracking your links today.
The free plan needs no card. Start through my link and create your first short link in minutes.
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