Web Design · 2025
A heritage timber site that sells certainty, not lumber.
Antique Woods supplies reclaimed American timber to architects and estate builders. The site had to feel like a workshop with decades behind it, not a product catalogue.
Client
Antique Woods, Louisiana
Year
2025
Role
Build & development
Design partner
Studio Sevde (@studio.sevd)
Context
Antique Woods is a small, serious operation out of a Louisiana workshop; American heritage timber, reclaimed with discipline, sold to people who ask about the provenance before they ask about the price. Flooring, trusses, beams, stairs, millwork, bespoke projects; every category is someone else's entire company.
Studio Sevde led the visual direction; a quiet, editorial-leaning system built on architectural line drawings and warm ivory neutrals. Our job was to take that identity off the artboard and into a living site without losing the silence Sevde had designed into it.
The challenge
The challenge
Heritage timber sites almost always look the same: dark hero photo of a beam, rustic serif, barn textures, a hero slogan about "craftsmanship since" some year. Antique Woods refuses all of that. The brief was to build a site that feels like a workshop worth inheriting, not a supplier worth pricing against.
How we built it
Heritage, without the costume.
Line drawings where photography would shout
Sevde's call was to lead with architectural line drawings instead of product photography; warehouses, beam sections, structural facades rendered as restrained sketches. It anchors the brand in craftsmanship without reaching for the usual rustic shortcuts. We built the hero around that decision and let the page breathe.
One system, six product worlds
Flooring, trusses, beams and timbers, stairs, millwork and cladding, timber structures. Each category behaves like its own landing page, but shares the same grid, the same typographic scale, the same motion language. A buyer moving from beams to millwork never feels like they switched sites.
Typography that carries the claim
The hero statement is a single line: "American Heritage Timber. Engineered for Architectural Certainty." Everything else on the page serves that sentence. We dialled the display serif to its most confident weight and let generous line-height do the rest. No second headline, no supporting bullet strip, no video loop behind the text.
Bespoke, where most sites put a form
Architects don't want a dropdown; they want a conversation. We turned the contact flow into a short bespoke brief: project type, material interest, timeline. It reads like the start of a real project, not a CRM drop. The commercial intent is preserved; the coldness isn't.
Site in context
Heritage, composed.
The site in its world — staged the way the brand actually lives.
Product worlds — one grid, one type scale, six categories.
Identity off the artboard — mark, paper, provenance.
What we shipped
Deliverables
Outcome
A workshop site worth inheriting.
The site moved Antique Woods out of the "reclaimed lumber supplier" bucket and into the same mental shelf as bespoke architectural studios. Architects show up briefed. Enquiries arrive with project context instead of price requests. The brand sounds like a craft, not a commodity; which is what Sevde drew and what we were there to build.
Quiet, for generations.
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