Web Design · 2024
A wellbeing platform that finally sounds like a product, not a pitch.
Kaido had the science and the traction. The site didn't. We rebuilt it so the value lands in the first scroll.
Client
Kaido Health
Year
2024
Role
Design & Build
Scope
Marketing site, design system
Context
Kaido is a workplace wellbeing platform with real behavioural science behind it; used by Fortune 500 teams, backed by peer-reviewed studies. But the original site read like an internal deck: feature lists, generic hero, a stack of badges without a story.
The brief wasn't to make it look nicer. It was to make the value provable before anyone scrolled twice; and to give sales a site they could send to a head of HR without flinching.
The challenge
The challenge
Enterprise buyers don't buy wellbeing apps; they buy outcomes. Every word, image and section had to answer the same question a CFO asks: what does this do for my team, and how do I know it works? The old site buried that answer three scrolls deep.
How we worked
Clarity over cleverness.
A hero that states, not teases
We killed the rotating headline and replaced it with a single, declarative statement; the actual thing the product does. Product shot on the right, three proof markers below. Anyone landing here knows what Kaido is in six seconds.
Proof, not badges
Instead of a logo wall, we built a dedicated evidence section: the studies, the sample sizes, the outcomes; written in plain English, not academic copy-paste. Trust comes from specificity. We gave it.
Product close-ups that sell the feel
Screens alone don't sell SaaS anymore; the texture does. We shot the interface in a way that feels like someone's holding it. Soft shadows, real content, no lorem ipsum, no gradient-on-gradient nonsense.
A CTA that reads like a conversation
No more "Get Started" vagueness. The final CTA names exactly what happens next: a 20-minute call with a real person, a pilot plan, a timeline. Lower friction, higher honesty.
Visual system
A single calm surface.
What we shipped
Deliverables
Outcome
A site sales can actually send.
The new Kaido reads like a confident product, not a pitch deck. Sales stopped apologising for the old site on calls; inbound conversations started mid-funnel instead of at "what do you actually do?". Same product, sharper frame; and it shows up in how buyers respond in the first meeting.
Clarity is the feature.
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